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Uncover New Opportunities to Spur Business Growth

Nearly every industry is undergoing rapid transformation, forcing organizations to rethink their current strategies. Now is an opportune time to build new capabilities within your organization and adapt to meet changing customer needs.

One way to discover those needs is by leveraging famed scholar Clayton Christensen’s Jobs to Be Done theory. By understanding why customers make certain purchases, you can begin to create products and services that solve the issues they’re trying to address.

Interested in learning more? Explore this theory through the lens of the MinuteClinic in this free, 15-minute lesson, all while experiencing social, interactive learning from Harvard Business School Online.

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