For two years, HBX Disruptive Strategy with Clayton Christensen has empowered thousands of leaders from diverse industries to bring insight to their most complex challenges. With industry-high consumer ratings, Disruptive Strategy is driving impact all over the world.

Regarding the content of Disruptive Strategy, Professor Christensen says,

“There are times at which it is right not to listen to customers, right to invest in developing lower-performance products that promise lower margins, and right to aggressively pursue small, rather than substantial, markets. This derives a set a rules, from carefully designed research and analysis of innovative successes and failures…that managers can use to judge when the widely accepted principles of good management should be followed and when alternative principles are appropriate.

These rules, which I call principles of disruptive innovation, show that when good companies fail, it often has been because their managers either ignored these principles or chose to fight them.

Managers can be extraordinarily effective in managing even the most difficult innovations if they work to understand and harness the principles of disruptive innovation.”